Speed Society

The largest automotive club in the world

Intel

When Speed Society decided to grow from a simple automotive blog they knew they would need a strong brand and website behind them. They enlisted Aktiv to help realize their vision to dominate the automotive social space.

We proposed a complete rebranding complete with a new CMS that would allow their team to manage their website, eCommerce and power their social campaigns.

Strategy

Utilizing modern responsive frameworks we built a site that increased viewer engagement by over 150%. By taking advantage of analytics and various APIs we built a suggestion engine that kept users on site for longer and presented content that matched their personal preference. We expanded the website to include eCommerce and  assisted in the design of products and various other reporting tools.

Social Campaigns

After building a loyal fanbase of users Speed Society enlisted Aktiv to build their sweepstakes and giveaway platform. We designed and implemented over 30 successful campaigns including car, cash and travel giveaways. Our work has helped Speed Society grow its premium subscription base to over 30,000+ users and growing.

Impact

Aktiv has helped Speed Society grow to become one of the largest automotive networks in the world today with over 150,000,000 active monthly users across their website and social networks. Our work has helped Speed Society to continue its growth and provide entertainment to the automotive community.