Social Media

Top Trends For 2020

Social Media

Shareable Content Is Gold!

When you think of the word domination, you think of the exercise of control or influence over someone or something. In 2019, brands and businesses alike are in a constant battle to get ahead of the curve and dominate the online marketplace. This article will give you some insight on current working, and up-and-coming social trends to cycle into your marketing Rolodex.Let's start with creating engaging content your audience will share. Content comes in many forms and keeping up with current trends within your business is key when creating successful marketing strategies.

Here are some key rules to creating shareable content

  1. Determine your purpose. Is the purpose of your campaign to gain more followers, or have users sign-up to your mailing list?
  2. Create quality content that sticks out and produces action behind it.
  3. Create content that your target audience can connect with.
  4. Think about your audience when creating content.
  5. Know and understand your demographic.

1. Micro-Influencers

A micro influencer is someone with a follower range of 1,500 followers up until about 10,000 followers on a particular social media channel. These micro influencers usually have a niche in which they participate.

Man taking a selfie for Instagram

For example:

A foodie who visits local restaurants and posts photos of the food.


A technology niche where they post pictures of the latest tech and give their honest options on products. Also known as a "techie" to the social media world.

Micro-Influencers exist in every niche. Start with connecting with local bloggers who share similar audiences as your company. Below are few links to help you search for micro-influencers in your target market.

Grow your business with micro-influencers

Finding Micro-Influencers

The resources below are tailored to helping you find the right influencer for your market.

Other Resources:

Check out this great article on how to find influencers.

2. Giveaways & Contests

Everyone likes free stuff. Contest and giveaways are great ways to get eyes on your product or services. The numbers have also shown an increase in user engagement when using this method. When done properly, giveaways and contests can be used to build email lists, increase B2C interaction and increase sales.

3. Storytelling

Be inspirational! We have all had a story or two told to us by parents or family members. Whether these stories were true or false, there is a great deal that can be learned from them. Be your own story-teller through imagery and video

The Golden Circle Explained

A recipe for a good story

I'll use Apple as an example. Apple has executed the strategy perfectly by using what's called The Golden Apple Storytelling Technique. Apple does this by following "The Golden Circle Strategy" outlined by leadership management expert Simon Sinek.

The storytelling strategy calls for defining:


  1. Why does your organization exist?
  2. And why should anyone care?


  1. How your company fulfills its core belief.


  1. What’s our purpose?
  2. What’s your core belief?
  3. What it does to fulfill its core belief.

Can you answer these questions about your company?

Mastering some of these key principles will help you along your journey.

Good luck! :)

About the Author

Cory is a local Atlanta native, brand ambassador and food blogger. When he's not helping businesses improve their social media marketing strategies, he profiles some of the most unique food experiences around the world. Follow Cory @cheapeatsatlanta

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