Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two separate but important strategies for accessing your audience online. In this article, we briefly discuss each strategy and the differences between the two.
With Google Adwords you only have very limited space to message your business to potential customers.. Learn how to optimize your campaigns with extensions.
Using the correct bidding strategy for your goals can be a major boost to cost efficiency and could save you valuable time. In this article we will discuss some of the common automated bidding strategies AdWords has that you can implement today to get better results for your time and money.
W3C validation has several key benefits, such as better SEO, improved User Experience (UX), browser & mobile device compatibility, and much more.
If on-site search engine optimization came down to a line from Bill & Ted it would be “Create useful content and present it in an excellent way”.
Managed hosting is a set of services, performance optimizations, and other value-adds that are designed to increase the performance and availability of your site.
Styles and trends always change, it’s inevitable, but here’s a list of foundations that will help make any company's website design classically aesthetic.
Spend due diligence developing your message properly, and your brand will connect with your prospects.
Recently, Aktiv Studios was recognized for our inspiration, experience, and proven processes as Clutch.co named us as a leading website design and creative agency in Georgia!
This article will give you some insight on current working, and up-and-coming trends to cycle into your marketing Rolodex and dominate your online marketplace.
A great hero banner will combine headline, copy, and imagery to quickly and succinctly communicate your value proposition and help accomplish your goals.
Let's face it, between self-imposed deadlines, bug fixes, and customer change requests, there never seems to be enough time in the day to get things done.
A mood board is a useful tool you can use to effectively communicate your design ideas to your client, gather feedback, and ensure everyone is on the same “page” for the sites mood, tone, and style before design begins.
Sometimes, it’s hard to tell the difference between products, services, and companies, especially when making big commitments like choosing a web company to partner with.
Although you may not have noticed, Google recently made some big changes to the way they are presenting information on their search engine results page, or SERPs, and it has quietly disrupted some of the foundational best practices of search engine optimization.
One of the hardest decisions during any website design project is the choosing the right content management system, or CMS. The CMS will play a pivotal role in how you manage your website, and will impact both performance and the types of updates that are available to you.
While this may seem to stifle your design, if you’re doing your due diligence, you’re not only providing some protection for your client, but also representing their brand to its fullest audience by creating a website that everyone can appreciate.
When winter arrives we generally take steps to ensure our cars and homes are prepared for season. Here's a few tips, steps and precautions to ensure your website is also running efficiently.
Accounting for 3 of every 4 searches in the U.S. today, Google is the undisputed leader in search traffic.